24
Jun
09

Who is Hume Johnson?

hume profile pictureFrom the moment Dr Hume Nicola Johnson opens her mouth to speak, particularly about political affairs and political ideas, you can tell that she has a rare political instinct. And as soon as her signature deliberate, measured tone and compelling yet charming manner of speech reverberates from her clearly trained vocal chords, you know that communication is her game.  At only 33 years old, this charismatic national of the Caribbean island of Jamaica ranks in the top 5 percent of communication specialists and broadcast journalists in Jamaica, having amassed some 15 years of combined experience in the media and communications industries spanning television and radio broadcasting with both government and commercial broadcasters; public relations within the cultural industries sector and strategic political communication. At present, Dr Johnson passes on her expertise and experience as a lecturer in Journalism and Communication at James Cook University, Queensland, AUSTRALIA. She teaches Advanced Television, and Radio Broadcasting and Public Relations.

 Dr. Johnson holds a Doctor of Philosophy degree in Political Science & Public Policy (University of Waikato, New Zealand), a Masters of Science Degree in Government (UWI, Mona, Jamaica) and a Bachelor of Arts degree in Media and Communications (CARIMAC, UWI, Jamaica). Her current research focuses on citizenship and governance, popular citizen participation, social movements and civil society. Other significant interests include media studies, political communication, the conduct of elections and the workings of political parties.

 Dr. Johnson is currently working on her first book entitled ‘Roadblocks to Civil Society: Popular Protest and Governance in Jamaica”. She is the co-author of ‘Jamaican Dons, Italian Mafias and the chances of a reversible destiny’ (Political Studies, Vol. 56, March 2008); ‘Performing Protest: The Mass Media as Stage’ (International Journal of Media and Cultural Politics, Vol 2, no. 4, 2008) and “Ode to Quasheba: Resistance Rituals of Higgler Women in Jamaica” (On the Edges of Development: Cultural Interventions, New York: Routledge, 2009). Dr. Johnson has also published on the politics of incivility among the marginalised in Jamaica (Political Studies, Vol. 53 (3), 2005) and the role of civil society in degarrisonisation (Forthcoming, International Journal of Crime and community Safety).

Hume Johnson

Hume Johnson

 Hume Johnson’s deepening interest and passion for political affairs and political communication began in her early teens when she became particularly attentive to and fascinated by the ideas of former Jamaican Prime Minister, Michael Manley; the practice of governance in her native Jamaica and issues of social justice which beset her fellow Jamaicans. Her genuine interests in Jamaican politics and media made her well-placed to assume a role as a producer at the government’s news agency, Jamaica Information Service (JISTV) and Anchor of its flagship programme, Jamaica Magazine. Her extraordinary talent for broadcasting led Hume to her employment as a Specialist Newsreader at Radio Jamaica (RJR) and FAME FM.

 Dr. Johnson’s expertise and gift as a communicator was beginning to spread. In 1995, Jamaican reggae superstar, Tony Rebel, contracted the communication services of Dr. Johnson to position his personal brand, publicise his reggae festival, Rebel Salute; production firm, Flames Production as well as artistes under the Flames label, including the now popular Queen Ifrica. Dr. Johnson nearly two-decade old association with Tony Rebel, Flames Production, Rebel Salute and the Jamaican reggae industry underscores her enormous regard for the talent and mission of Tony Rebel. Hume was influential in getting the revered artiste to be properly recognised with a national honour for his contribution to music in Jamaica. Tony Rebel was conferred with an Order of Distinction by the Government of Jamaica in 1999.   

Hume (L) with entertainers Tony Rebel and Queen Ifrica

Hume (L) with entertainers Tony Rebel and Queen Ifrica

 Dr. Johnson has over the last decade been actively engaged in the Jamaican public sector as a communications consultant with the Jamaican government and strategic advisor with political parties. For example, Hume served as a political speechwriter in the Ministry of National Security, a researcher/writer with author and former Senator and State Minister in Foreign Affairs, Delano Franklyn, and as a youth advisor on a Prime Ministerial Advisory Council convened by former Prime Minister of Jamaica, Most. Hon. P.J. Patterson. Dr. Johnson’s extraordinary capacity for strategic communication analysis, her ability to articulate and make lucid complex issues, and her public profile as an excellent broadcaster made her a valuable member of the Youth Advisory Council.

 Hume’s remarkable political instinct and keen political observations has caused her expertise to be solicited by the academic community, local community groups, media professionals and political parties. In 2007, Hume was engaged as a political analyst on the post political debates coverage of the Jamaican General Elections, and commentator on public issues on several media programmes, including guest host of radio talk show, Disclosure (HOT 102 FM).

 

Hume getting ready to deliver a media training workshop to students at Howard University, Washington DC

Hume getting ready to deliver a media training workshop to students at Howard University, Washington DC

Today, Dr Johnson operates under her own professional brand, HUME JOHNSON CONSULTANTS. She offers services in political and public affairs counselling, research as well as strategic political communication. Dr. Johnson also offers communications consultancy and training through a media/communication training series called THE COMMUNICATION WORKSHOP, which she co-founded with best friend, Dr. Nickesia Gordon.  You are welcome to surf their blog at http://thecommunicationexperts.blogspot.com

Dr. Johnson is committed to her country Jamaica and in this regard has recently launched the REBRAND JAMAICA PROJECT, an international public relations initiative designed to improve Jamaica’s global image and reputation using strategic communication tools. Dr. Hume Johnson maybe contacted at by email: humepela@gmail.com and at the following URLs: www.twitter.com/humejohnson

www.reverbnation.com/humejohnson

 www.facebook.com/hume.johnsonphd

www.myspace.com/humejohnson

28
Sep
09

Caribbean Nationals Energise North Queensland (Australia)

“That dude with the Rasta head band is Trini”, the operator of Jamaica Joes restuarant and pub in the North Queensland city of Townsville Australia, American Christopher Haddad, shouted to me in a packed pub of Australians out in numbers to watch the Townsville Air show put on by the Australian Defence Force (Townsville hosts the largest army barracks in Australia).

I saw the head band with the signature Rastafarian colours – red, green and cold – but it was draping the head of a young scrawny looking ‘white dude’ with shaggy blond hair. Chris beckoned to him to come over to meet me and as he walked up to me, I imagined I would hear bellowing from his lips that quintessential Steve Irwin type Australian drawl. Naah.. was not to be. Jesse (as he turned out to be )walked up to me with a big grin and out came that awesome Trinidadian accent, and guess what it said: “Townsville people say my accent is more authentic”!. “You are too learned, he continued with his introductory jabs, so your voice is too cultivated and too polished”.
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Jesse, Trinidadian living on The Sunshine Coast, Australia

Can you imagine the audacity, the gall, the total lack of tact and restraint. His behaviour would be frowned upon by the average Australian as rude but I laughed loudly. I loved that – going for the jugglar!; he was without a doubt a Caribbean national. ‘Excuse me!?” I said more in delight than in annoyance. Jesse was of course referring to several radio commercials I voice for Jamaica Joes restaurant. (Click here for a listen or cut and paste link ). Jesse had been the voice behind the commercials before I arrived in Australia. An authentic Jamaican had arrive so poor Jesse was naturally ditched!

<b>Caribbean Nationals set up Business in Queensland</b>
Jesse is a 24 year old and arrived in Australia only two years ago (2007). He moved to Australia’s Sunshine Coast (Brisbane, Queensland) with his parents. An older sister had moved to Australia ten years before and had managed to convince the family to take the long voyage south of the Equator to set up a business and begin a new life. The family had operated a furniture business in Trinidad supplying equipment to educational institutions, among them the Vocational Training College, COSTATT. Frustration to crime and corruption in Trinidad was part of the reason for migrating Jesse tells me. His parents sold their business in Port of Spain, and is now busy setting up a similar establishment on Australia’s Sunshine Coast.

They are not alone. A Jamaican restaurant is already on the Sunshine Coast and from all reports quite a popular spot. Jesse reports that during the severe Australian winter, there was a signed scrawled on crocos bag at the windows which jokingly read “Enjoy the winter, I gone to Jamaica where there is sun”. Priceless. These Trinis as enjoying Australia. Jesse is studying international business at Griffith University but does not feel he will end up in corporate Australia. He is helping his parents ti run the family business and spends the rest of his time hanging with his mate Christopher Haddad and helps out at Jamaica Joes, and his cousin, another Trini, Dwayne – born in Singapore to Trinidadian parents. With Dwayne you can’t tell that he is Trinidadian at first glance. he is white and speaks with a perfect Australian accent. Dwayne is Christopher’s business partner in the Jamaica Joes franschise. (I will tell the amazing story of this popular restaurant in a separate blog).

<b>Jamaica Joes, the backdrop of Caribbean vibes in Townsville</b>
Suffice to say however, Jamaica Joes has provided a backdrop for Caribbean people to meet and greet each other every weekend. On Sunday last, the mood was great. We sat on the deck watching the US airwing fighter jets, The Thunderbirds, help the Australian airwing race through the sky over Townsville to the delight of residents. Man, they moved so fast, I could only capture a couple helicopters that were flying low towards the end of the show.
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UK Deejay called David and his sound system called “Cry Tough” played the best and latest reggae -from Sizzler to Movado, from Tony Rebel and Queen Ifrica to Shabba Ranks and the awesome sounds of Lymie Murray. People ate and watched a DVD of Rebel Salute on a big screen. I supplied the DVD as it added to the immensely Jamaican atmosphere in the place. Australians bopped their heads to the music and soaked up the generally positive vibrations and energy that Caribbean people imbue.

<b>New Yorker of Jamaican parents – Star player for Townsville Crocodiles (basketball team)</b>
Hugging the sound system and dancing up a storm was none other than Corey Williams, star player for Townsville’s basket ball team, The Crocodiles. Sporting his signature mohawk hair style, Corey Williams is a celebrity in Townsville. he moved to Australia on contract some three years from New York to play basketball. He says it was a ‘great opportunity’ that he did not want to pass up. Born in New York of Jamaican parents, Corey is a New Yorker through and through but Jamaican blood runs through his veins. His personality is extraordinary and with him around the pub, Chris Hadd reports that Jamaica Joes requires no ‘PR”.
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Townsville Crocodiles player, Corey ‘Homicide’ Williams

Corey’s family hails from the ghetto community of Mongoose Town located south of Payne Land in St. Andrew. Theirs was a life of poverty and material deprivation. The family escaped poverty by moving to New York. Moving to Australia is part of that continued search for opportunity. His fun and charming nature belies the seriousness with which he takes his career. Success means a lot to him. he says he contributes by sending his family in Jamaica what he can and by identifying always with his Jamaican ness. That is not hard to tell. He alone occupies the dance floor. He loves Jamaican music and cares not whether he has to dance alone. As he hugs the sound system, we laugh loudly, but you can tell that the rhythms of the reggae beat runs deep in him.

<b>Curacao footballer plays for North Qld Fury (Townsville Football Club).</b>
Sitting at the corner table of Jamaica Joes is David, a very tall handsome brown-skinned guy who could pass as a basketball player. But he is a footballer (not to be confused with ‘footy’ – the Australian bame for rugby). Unlike Corey’s extraverted personality, David is quiet and extraordinarily reserved. He hails from the Dutch Antilles, the island of Curacao, a popular destination for Jamaican higglers who go there to buy goods for resale in the arcades around Jamaica.

David sat reading the couple DUO Magazines (Townsville’s premier lifestyle mag)srewn across the table. I went to rest my dancing feet at his table. “I hear you are in here”, he turns to me and smiled. “Yes, I am”, I said as we both flipped to the page in the September edition with an article of me and a pic. We chatted for a while about Townsville and its otherwise lack of fun and vibrancy – the Australian way really (smile). “This (the vibes at Jamaica Joes) makes up for the low keyed week here”, David said. I could not agree more.

Townsville is an industrial town, its vibrancy lies in its very attractive employment culture. In short, people come to Townsville from around Australia and overseas for work and job opportunities. It uses a lot of skilled labour – plumbing, carpentry, masonry etc. Construction is booming in this regional city, and with the Mines in close proximity and the army barracks, jobs are a plenty.

David says he basically moves anywhere there is the opportunity to play football. He was a central player in the Scottish Premier League team of Aberdeen. He speaks with a noticeable Scottish accent. His parents moved from Curacao to the Netherlands a few years ago. His sojourn to Australia is a good opportunity to improve his game and earn an income. Footballers on international contracts are paid handsomely. His team mate is former star player for Liverpool, Robbie Fowler, who now plays lives in Townsville and plays with the North Queensland Fury. Go figure.
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The blokes and I went to watch them in action on the weekend. Although the team lost 2-0 to Adelaide United, David – who came on in the second half, was instrumental. His height make shim tower over the other players and a beautiful header from him just missed the goal towards the end of the 90 minutes. I was proud to sit with Trinis and watch and supporter a national from the Dutch Antilles play for an Australian team.
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A few weeks before, I met another Jamaican in Townsville at Jamaica Joes. He is an older man in the mid- to late 50s. He had lived in New Zealand for more than a decade with his kiwi wife before moving to Townsville. He has been in Townsville for close to ten years. I promise to call and catch up with him and his family before I head off to Jamaica for Christmas. But for all of us, meeting each other and hanging out was already like Christmas. The Caribbean spirit is alive in each of us and seeing ecah other allowed it to rise to the surface. The depth of joy it brings to encounter your own people in a far away land is indescribable. So until next time, hope you enjoyed the tale.
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04
Sep
09

Dismantling Donmanship in Jamaica: Is it possible and what shall it take?

Imprisoned Jamaican don, Joel Andem

Imprisoned Jamaican don, Joel Andem

I have been reading with great interest the raft of discussions surrounding the potential extradition of Jamaica’s premier don, ‘Dudus’ (aka The President) to the United States to face drug trafficking and weapons smuggling charges. What concerns me is the pervasive thinking, especially by the intellectual class that this somehow would unravel the ‘peace’ in the otherwise captive and garrisoned communities over which these dons rule.  

Let me say here that academics who rationalise criminality are to be feared as much as the criminals that their thesis appears to protect. I understandthe sensitive politics of the garrisoned communities. I also get the extraordinary sentiment and empathy felt by captive communities when one of their own is taken away to be imprisoned or killed, particularly by their so-called ‘outsider/enemies’. But the case of the FARC rebels in Columbia, the drug gangs that control the favelas in Brazil, and the militants who control the oil base in Nigeria and those controlling large parts of the resource rich areas of the Democratic Republic of the Congo is clear evidence that garrisons/dons ought to be dismantled, not protected. What they offer to communities and the state appears to be an unstable peace premised on the complicity of the citizenry and the state of their own illegalities. This kind of contract with outlaw authorities renders the state itself criminal in its desperation to stem disorder. What we would now see is stable disorder, a persistent state of anarchy but an acceptable anarchy. Is this what we want for the future of Jamaica?

The Italian case is a powerful illustration that to really address in any real and comprehensive way the robustness of criminal gangs, the power of dons and the impact of their garrison government requires the support of civil society. Like Italy, Jamaica boasts a diverse civil society and myriad civic organizations, yet they are usually seen to be ambivalent and sedate (see Gray, 2005).  However, there is an ethical progression which is gaining momentum in Jamaica and the growing global movement against powerful criminal organisations has coincided with a Jamaican civil society slowly awakening to its inescapable role in the struggle against donmanship and garrisonisation.

The slaying of High court judges Falcone and Borsellino was the tipping point for Italian civil society. The brutality of the murders shocked its conscience and forced it into action. With a record number of homicides including 1674 in 2005 alone and the massive rise in the kidnapping and murder of children in 2008, the potential tipping points for Jamaica are many. Jamaican citizens are exhausted with criminality and the longstanding hegemony of dons. There is hope. Not unlike Italy, there are a plurality of cultures even in the areas where dons and criminal gangs reign. In other words, dons and gangs never have complete hegemony over an area. Indeed, rivalry and internal strife between gangs as they tussle for leadership weakens the don’s hegemony in an area. This violence also creates space for the higher authority of the state to win back control of the enclave and consolidate a pool of witnesses to become state’s evidence. This was the Modus Operandi of the Italian state when it secured some 400 mafiosi as ‘justice colloborators’ in the mid 1990s.

The loss of power of the Jamaican dons has manifested over the last decade in the increasing anti-don sentiment in overtly garrisoned communities, and a greater willingness of residents to risk their safety to assist the authorities. The result has been a slow breaking of the code of silence which has kept criminality viable as well as an increased intensity of episodic mobilizations in the streets by loosely organised networks of citizens, particularly women and students, who desire to exhibit their fearless opposition against criminal violence in their communities.

Rest assured that significant elements of the Jamaican working and disadvantaged classes are huge supporters of efforts to rid their communities of extra-legal actors. Whether embodied in civic initiatives such as marches, prayer vigils and crusades organized by the Church, covert attempts to provide information to the police or the lyrical output of reggae and dancehall entertainers, there are always people who try to escape the don’s reach and power.

Moreover, like Italy and elsewhere, Jamaican women (especially within the context of the historically significant accession of Jamaica’s first female Prime Minister, Portia Simpson-Miller – now Opposition Leader) are becoming a force in themselves, raising their voices, also against criminality and injustice, and gaining power in civic action, popular street mobilizations as well as in the political arena. Whether as talk show hosts, human rights activities, news journalists, politicians, academics or entertainers, women are increasingly holding the stage and they use words as their only ‘weapons’, but – so it seems – those words are effective in realizing drastic changes.

Colombians protest against the FARC in 2008

Colombians protest against the FARC in 2008

While impoverishment and fear still keep some women trapped in the situation of being economic clients of patron-dons and filial bonds prevent others from assuming the much desired anti-don stance, the evident courage of women in the face of real danger may contribute to real changes in the status and authority of don in the country.  As recent as 2008, two women, relatives of criminals on the Jamaican police’s ‘most wanted’ list, were instrumental in getting their relative to surrender to the higher authority of the state. Other women, at great risk to their lives are speaking out against the practices of criminals. A televised new item in 2007 reported that a pregnant woman was shot to death in the community of Marverly in the metropolitan parish of Kingston and St. Andrew because she helped the police to unveil a kidnapping plot in her community.

Over the last decade also, there is a noticeable increase in citizen mobilizations in the streets against the control of their communities by criminals. Women, students and neighbourhoods in both rural and urban areas have become chief players in the process and are gaining power through collective action. Examples include the residents of St. John’s Road in Spanish Town who protested in February 2008 the criminal encroachment in their community; University students in March 2004 protested in fearless opposition to the reign of then area leader, ‘Bulby’; the Violence Prevention Alliance was formed to extend the message of peace by bringing together – not unlike LIBERA- different sectors of the Jamaican society. Also worthy of note here is the protests by teachers at Ocho Rios and Christiana High Schools in St. Ann and Manchester in February 2008 respectively against violence in schools. Their protest was a keen illustration that the criminal culture had embedded itself not only within garrison areas but had developed tentacles and spread throughout the wider society.

The increased role of the Church – through prayer vigils, crusades, prayer breakfasts – as well as social intervention programmes – is a great example of the power of combining symbolic gestures, evangelistic practices and real community activity. As a result of the installation of these activities, the Church counts as success its work in the one Hundred Lane community in Red Hills, St. Andrew where 7 people from one family were brutally murdered in 1997. The government sponsored Peace Management Initiative (PMI), established in 2002 and headed by a member of the Church community, Bishop Hero Blair, has also had much publicized success in halting violence in volatile garrison communities such as Mountain View and August Town. Part of the success of the PMI was that it had significant support from large sections of the marginalized community in the targeted communities. One of the challenges of civic initiatives such as the PMI is that it is not part of a larger strategy that would bring about the kind of structural changes that could offer real alternatives to the alienated class, or offer social goods which are tied to larger state structures and processes. Nonetheless, these interventions are clearly positive developments for de-garrisonisation in Jamaica.

In the same breath, there has been public indignation in recent years, propelled by the media (Letters to the Editor, radio talk shows, Editor’s Forums and Media sponsored Public Service Announcements), over the cosy, symbiotic relationship fostered between the political establishment and members of the organised crime industry. This included the daily publishing of the details of vicious crimes as front page stories, statistics illustrating mounting crime levels and letters from ordinary citizens expressing outrage at the state. This public objection resulted in the reluctant ‘outing’ of the role of politicians in legitimising donmanship. Nowadays, there is a less explicit or public display of alliance between politicians and dons and a generation of a public rhetoric by both political officials and citizens of ‘the need for political disassociation’ between these entities (see Ritch, 2001; Jamaica Gleaner, 2001, May 20).

Whereas this push from civil society has had the effect of exposing the ingrained linkages between criminal enterprise and politics, the mutually-dependent relationship which has been cultivated and sustained for more than half a century between dons and the political order clearly requires more than rhetoric to shatter. After all, if political parties are to be viewed as a vital part of the functioning of the state as well as an indispensable element of a mobilized and engaged civil society, then those within its employ cannot serve to undermine it. This sentiment also resonates with the Jamaican music industry whose members often display an ambivalent attitude to the problems of crime which beset the society by disseminating contradictory values, and at times, overt challenges to the police and the state.
Like Italy, Jamaica also knows a middle class based civil society, comprised of intellectuals, professionals and a sizeable merchant element whose constituents favour good governance, healthy economic and social institutions and are for the most part, anti-don/donmanship. The middle class is likely to profit most from institutional reforms which deepen its affinity for that agenda. Of crucial purchase therefore is that this very powerful merchant class, itself often accused of complicity in the extortion practices of dons (Henry, 2002, Jamaica Gleaner, January 31) and detached from the problems in the society, has – for the first time – pledged its financial support for the government’s latest initiatives to tackle organized crime.

Imprisoned Jamaican don, Donald 'Zekes' Phipps

Imprisoned Jamaican don, Donald 'Zekes' Phipps

Like the protests and demonstrations staged in Italy by women and youths in local communities such as Sicily and Palermo, the larger positive developments taking place in Jamaica are promising. This is because they represent the overcoming of silence, fear, resignation, years of indifference and inaction which are fertile ground for the flourishing of outlaw authorities, and for criminals to assume responsibility for governance. As such, I reiterate that the reasons dons and donmanship have persisted in Jamaica is powerfully connected to those that informed its development – a compromised Jamaican State, which continues to foster a symbiotic co-dependent relationship with alternate, outlaw authorities through the contrary patron- client practices of some Members of Parliament and a police force, some members of which continue to be in collusion with narcotics trafficking and banditry. Although the government is emphatic that it has no current ties with dons, informal practices by public officials in reality constitute de facto approval of their autonomy and independent authority. As a consequence, dons, like their Mafia counterparts worldwide, find themselves in the haughty position of being able to operate outside the rule of law.

All in all, pursuing the idea that the fight against dons have begun in Jamaica may lead one to become somewhat optimistic about the island’s future. If representatives of the middle and disadvantaged classes, including Jamaican women, official civic groups, corporate bodies, members of the reggae and dancehall industries and the media, feel increasingly confident in playing a role centre stage, and if the authorities are serious about the ‘de-garrisonisation’ of urban communities and able to evade the risk of having the ‘wars on crime’ becoming assaults on the poor (cf. Schneider & Schneider, 2003, p. 301), then – perhaps – Jamaica may undergo a decline of ‘don-power’ in much the same manner as Italy and the U.S.A. experienced the downturn of the Mafia. In such a case, Jamaica may also encounter a ‘reversible destiny’.    

There are however some noticeable challenges in the achievement of these goals. There is an apparent lack of consensus about the norms and values and principles by which the society is guided. There are colliding music forms, colliding sentiments over human rights and the role of the police, colliding ideas as to the country’s direction embodied in entrenched tribalistic and political divisions. There is also a tendency for sporadic interventions by different groups: each doing their own thing. An alliance or coordination of civic bodies similar to the LIBERA in Italy is mandatory as it will require enormous cooperation, unified collective action and consensus to dismantle the embedded nature of criminality and garrison culture in Jamaica. A revitalised Values and Attitudes programme must be tied to the Violence Prevention Alliance initiative; The Dispute Resolution Foundation, Teachers Against Violence and the raft of other citizen initiatives that share similar goals. These groups would assume the lead role in educating Jamaican citizens and training the young about peace and non-violence. Such groups would go into primary and high schools, community groups, and like LIBERA, involve the children of dons and gangsters or families living in a Mafia-don environment. And like the objectives of the Italian LIBERA, where mothers and fathers are guardians of garrison misvalues, the children can become messengers of positive inputs inside their own family and community.

This paper talked in volumes about the power of civic intervention. Social intervention by the state is also mandatory. The opening up of the Mathew’s Lane community in Kingston, for example, after the arrest and imprisonment of its longstanding don, Mathew ‘Zekes’ Phipps’, and the fact that no successor don has emerged to take his place has been the result of immediate and rapid social intervention by the Jamaican state to fill the space left vacant by rogues. It must be borne in mind that there is genuine affinity for dons amongst the garrison population. Part of this affinity stems from the don’s affluence and his capacity to extend welfare to members of his community. The Jamaican state is obliged to see the urgency of its role in dismantling garrison culture. If it fails to aggressively enforce its laws and to create new ones to confront an ever changing and dynamic criminal environment, outlaw authorities will always emerge and find a ready context for their extra-legal practices and even stronger support in the civil community.

Entertainer Mavado whose lyrics often celebrate dons and glorify killing

Entertainer Mavado whose lyrics often celebrate dons and glorify killing

In this breath, an initiative such as the state- sponsored Peace Management Initiative is community based, and relies for its success on the drive from below.  It therefore must also be tied to other social goals and state intervention programmes. This is because programmes such as the PMI can only offer real hope if and when it becomes part of a wider process of teaching the disenfranchised to become mobilised on a collective basis, and that their struggles are linked to broader social movements and civil society organisations.

It took a civic revolution led by civil society, particularly in Palermo and Sicily, to undo the power wielded by the Mafia in Italian society for over a century. A cultural revolt arising from the belly of civil society is required in Jamaica. A cultural revolt demands collaboration and consensus – the very hall marks of a powerful civil society. Jamaican women can, as the women in Sicily did – scrawl anti-don slogans on bed spreads and hung it from their windows; they can go on hunger strikes, they can demonstrate; they can call talk shows – they can shame the government into action, shame themselves into action. But citizens are obliged to act, and act together. After all, as noted civil society theorist Benjamin Barber (1984) proclaims ‘where citizens will not act, savants and finally thugs will rush in; where citizens are dispossessed of their power or offer it up willingly, who will be left to rule but savants or thugs; And who can be surprised when the savants come quickly to act like thugs and the thugs claim they are wise men’
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My extended discussion on De-Garrisonisation and Civil Society is forthcoming in Crime and Community Safety, An International Journal

03
Sep
09

Australian Writer Goes Gaga Over Lymie Murray’s “Happy Days” (Sample Tracks Inside)

Jamaican Reggae Singer/Songwriter, Lymie Murray

Jamaican Reggae Singer/Songwriter, Lymie Murray

Tara Gething is not a big fan of reggae; never was. “My genre is metal”, she says with a wide grin, knowing fully well that this would freak out the average person. So I freaked out. Not at the thought of the outlandish musical taste of this well-adjusted middle class Australian girl but at the idea that someone exists on the planet who is not a big fan of Jamaican Reggae.

So I challenged her taste buds. I knew she does CD reviews and very well so I said “I will introduce you to the music of reggae artiste Lymie Murray, and if you don’t like it, feel free to dump it”. I knew that if she could’nt handle the awesome sounds of Lymie Murray on his first album, Happy Days, it is possible that she will not go gaga over some of the more hardcore reggae and dancehall stuff.

A week later, Tara rocked up to my office at the University and delivered a gem of a review. She not only loved Lymie Murray; she went gaga over his debut ‘Happy Days” album. Lymie Murray has got a new fan; reggae has found its latest convert. Here is what she had to say…..
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While classic Reggae lyrics often focus on poverty and political oppression, Lymie Murray’s debut album HAPPY DAYS has made its way into the light.

Click here to sample the album: http://www.reverbnation.com/tunepak/1781647

When most people outside Jamaica think of Reggae music, they think of Bob Marley. But Reggae music has come a long way since then and is now a melting pot of message and merriment. As the title track of Lymie Murray’s HAPPY DAYS, hints, expect your fill of lyrics about pretty girls, longing, and good times.

Murray’s velvet voice hugs around that rich horn and tinkling pianos that emerge through the guitars, bass and drums that ground the sound. Murray has stayed true to his roots by keeping the Reggae signature sound of focussing on the offbeat.

However, he has also decided to push the genre’s boundaries. “I’ll take care of you”, for instance, has a cool R n’B vibe, a slick beat that moves in a circular motion that would fit perfectly into any low lit luxury bar.

Released in 1998 for Shangul Records, HAPPY DAYS is a smooth album that passes through romantic tides as Murray yearns for the company of his current flame. This is not a painful; “I would do anything for love” kind of longing. However, Murray is clearly too laid back for such Meat Loaf-ian acts of drama. Instead Murray comes from a more organic place, working from an internal paradise as optimistic phrases spills out through the speakers, leaking into your ears. “Happy days are here to stay” he sings, from his state of cemented euphoria.

Each track flows effortlessly into the next, helping creating a chilled ‘ain’t got no problems’ atmosphere. This is no cheesy Tiki shirt wearing, pina colada sipping album. Positive vibes and moving beats are presents, but it isn’t contrived, Murray is operating from an authentic front.

While most artistes use the struggle of pre-recording days to fuel the fire of their debut album, Murray instead offers the refreshing attitude of gratitude. Acknowledging his fortunate life, Murray sings “Got my wife, got my family, peace and love was bestowed upon me.”

While “Happy Days” is largely upbeat, “Love we had” gives diversity to the album by allowing a darker shade to come in. Murray sings of a lost love he cannot let go of, “love we had stays on my mind.” Regret seeps in as it dawns on Murray that he has let go of a good thing singing “you meant more than I realised.” “Love we had” is cleverly followed by the album’s title track “Happy Days” bringing back good vibrations.

“Everytime I touch you” features a melodic hook that gets you straight away. Murray’s heartache is expressed through his flawless vocals that remain smooth but feature a thronging intensity. It is pretty much impossible to listen to this without at least doing a head bop.

Murray fleetingly shows off his falsetto (done with ease) on this and others tracks. HAPPY DAYS is a soulful ensemble that would easily thread any event together, weaving amongst its listeners and looping them together in contentment.
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By: Hume Johnson, PhD

CD Review by Tara Gething, Australian freelance writer.

See more of LYMIE MURRAY at : http:// www.reverbnation.com/lymie
Become a fan of LYMIE MURRAY on Facebook

26
Aug
09

The Fashion Industry – Ambassadors of the Jamaica Brand?

American pop star Beyonce performs in a signature reggae number from the Jamaica/Bob Marley fashion collection.

American pop star Beyonce performs in a signature reggae number from the Jamaica/Bob Marley fashion collection.

Recently, I came across a series of fascinating articles on the Australian Fashion industry and how it was being positioned to service the Australia brand internationally. Indeed Austrade’s (Australian Trade Commission) National Manager, Rob Sutton commented that:

 ‘The Australian Fashion industry isn’t just about fabrics, frocks and fanfare, but one of the key cultural ambassador industries. Fashion is one of Australia’s key creative and design industries and we know that there are over 2000 active fashion exporters delivering their products and services in overseas markets”.

 It occurred to me that Jamaica might not be fully exploiting its own successes in the fashion industry to market Jamaica. When I say successes I mean the country’s international reputation for producing international top models whom have graced the cover of top fashion magazines (Vogue, Essence etc).

 Jamaica – A Place for Fashion? Lessons from Australia

Jamaica has also had enormous success premised on its past victories at international fashion industry competitions such as Miss World and Miss Universe pageants. These arenas have not only exhibited the beauty of our women, but displayed Jamaica’s top class designers and the quality of their productions.

 Australia has no doubt recognised that it has an international reputation for producing some of the emerging stars in the fashion world. The country is therefore committed, Sutton says, to exporting this vision with the goal of reflecting their creative environment; modern fresh ideas and quality products.

 As part of Brand Australia, Sutton says, they look at promoting the image of the nation through varying strategies, with fashion being an attractive component of that vision. For them, it holds key international mainstream media impacts, artistic component and celebrity story reach.

 This is undoubtedly true as I notice that top celebrities such as Eva Mendez, among others, have been flying into Australia to sample the design collections of many Australian designs – from the mundane items such as bracelets and bangles to top market pieces such as clothes, bags and shoes! Obviously, Australian celebrities such as pop singer, Kylie Minogue and actress Nicole kidman would have helped to establish the Australian brand by buying and wearing Australian desisgners.

Sutton argues that:

“It really helps to further Australia’s message through the creative industry. We are able to project diversity from pour relaxed beach culture – with our leading surf wear/swimwear brands to our vibrant cosmopolitan city lifestyles – with our urban street wear companies and cutting edge high fashion designers”.

 Reggae Fashion

No doubt, the Bob Marley clan have cornered a part of the reggae wear market and have had celebs such as Gwen Stefani sporting the signature reggae colours. Other artistes such as Sean Paul, Sean Kingston and Shaggy have been instrumental in enabling the Jamaica design brand overseas. Cooyah designs and others have emerged as niche marketers of a line of Jamaica clothing. It would have been nice to see them in Berlin expanding the reach of Jamaica and Jamaican designs on the world stage.

 Jamaican Street Wear – Untapped Potential

I give credit to the emergence of a wide variety of Jamaican urban ‘street clothing’ by creative young designers.  The ‘Portmore Collection’ and the Kingston Collection have the potential to take off. Some entertainers such as General Degree have been attempting to tap into the T-shirt market. This is also a good thing as the worldwide obsession with reggae and Jamaica and things Jamaican mean that the space is wide open for further in roads to be made in this arena.

 Australia’s creative industry particularly in fashion was showcased at the Rosemount fashion week in 2008. It featured Australian brands such as Jayson Brunsdon, High Tea, Mrs Woo, Madame Marie Rachel Bending which captured international buyer interest from countries as diverse as the USA, Canada, Italy, Spain, Indonesia, Malaysia, Thailand, Japan, Hong Kong, China and New Zealand.

 Government Support

Like other cultural industries, the fashion industry may require government support. Sutton chalks up Australia’s success to the “result of the ongoing work that Austrade does in-market throughout the year to raise the profile and image of Australian brands. Actively supporting Australian brands and helping Australian exporters overseas. We work closely with retail buyers and agents to highlight the unique style of the Australian fashion industry.

Sutton considers as successes Austyle London and Dubai, Thailand’s Fashionably Australia and the 200 Ford Supermodel of the World event, which featured some of Australia’s top designers to more than 1000 of the worlds influential fashion leaders and international media.

 It certainly would be interesting to the Caribbean Fashion Week – which I have enjoyed immensely every time it’s on – receive the kinds of international exposure and traction apparent in Australia. And Jamaican/Caribbean designers tap into the international circuit.

 The success of the Australian business model is apparent – strategic thinking and positioning. In short, it’s no accident or chance encounter but deliberately planned and executed.

 Educating And Training in Fashion

Sutton’s commentary is telling here: “We (Australia) have also worked hard to host pre-fashion week seminars with over 100 participants to bring interested new fashion exporters up to speed on managing international sales growth and the expectations of our international guests”.

 Education and training – what would we do without it.  It would appear that Jamaica has left fashion to the ‘unskilled’- those who can’t find a job and therefore should get ‘sweing’ skills. The perception of the industry must change and fashion seen as not just a alternative vocation for less formally educated but a real industry that can produce stars of design – clothes, shoes, bags etc.

 The fact that Australia created their own ‘Project Runway Australia” reality show to much popularity, and established popular design schools for those wanting a career in the field – only serves to crank up interest in the fashion and design industry  and ensure its endurance.

 Jamaica is well-positioned to tap into the fashion market. We just need to seize the opportunity.

 For more information on Australia’s creative industries, see www.austrade.gov.au

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 Dr. Hume Johnson is a communications consultant, co-founder of The Communication Workshop; http://thecommunicationexperts.blogspot.com

Also see, Talking Politics at http://humejohnson.wordpress.com

24
Aug
09

It’s Not Sports, its Politics Stupid: (Jamaica’s Ascendancy in World Athletics)

Jamaican, Usain Bolt, fastest man in the world

Jamaican, Usain Bolt, fastest man in the world

The balance of power in world athletics has finally shifted. American dominance of the popular sport is well and truly over. Since August 1936 when American Jesse Owens accomplished athletics history by capturing four gold medals (100m, 200m, 4×1 relay and long jump) at the World Championships in Berlin, Germany, the American reign has been absolute and complete. No nation, large or small, resource rich or resource-poor could beat the American sprinters. Their triumphant intervention in the second World War had rendered the United States the new world super power. With no clear rivals except Communist Russia and the entire Soviet bloc, the post war years saw America becoming increasingly accustomed to domination and power and being a top of the world – militaristically, politically, economically, technologically and in terms of industrial and scientific development.

Sport was for America another avenue by which to display its skill and exhibit its superiority. Though there were glimpses of talent in other nations, none had managed to outshine and outperform America in track and field. America’s contingent at world games, including the Olympics, was always the largest, its medal haul the biggest and its place atop the world standings persistently secure. The world naturally basked in America’s glory and stood in awe of the constancy of their achievements. Jesse Owens became the marker of such success and later Carl Lewis, Marion Jones, Gail Devers and Michael Johnson – who helped to further and embed American domination in world athletics. Johnson himself set a world record in the 200m sprint of 19:32 secs, a time so outstanding that it was unsure whether it would ever be beat for a long time. But it has. Jesse Owens’ 1936 achievements – mighty and astounding as they were – remained the historical marker that no one could conquer. That is, until now.

Today, some 86 years later, a young 22 year old called Usain Bolt from the small island nation of Jamaica, has shattered all expectations. Usain Bolt bolted to victory in both the 100m (in world record time of 9.69 secs) and the 200m (19:30 secs) at the Beijing Olympics in 2008, and then breaking his own records in the 100 m (9.58 secs), and 200m (19.19 secs) at the famous Berlin stadium where Jessie Owens gained international prominence. Usain Bolt is now the first man in the history of world athletics to hold both the Olympic and World Championship records for the 100 and 200m simultaneously. Jesse Owen’s marker has not only been equalled. It is unquestionably surpassed. Owen’s 9.4 secs in the 100 yards, notwithstanding.

THE WINDS OF CHANGE FROM 1948 ONWARDS

Jamaica knew this day would one day come. The evidence has been continuously clear. At the London Games in 1948 and later in Helsinki in 1952, three black men from Jamaica – Herb McKinley, George Rhoden and Arthur Wint sprinted into athletic history. Although McKinley captured gold in the 4×4 relays in Helsinki in 1952, it was the persistent silver of second place, and bronze that became the precedent for this nation, especially at the Olympics.

Gold would come for the likes of Veronica Campbell- Brown and Asafa Powell in the contemporary area of sprinting but it was silver and bronze that occupied our cabinet. So embedded had Jamaica’s silver and bronze rush become that the popular Jamaican sprint Queen, Merlene Ottey, became known as the ‘Bronze Queen’. And there is little awe surrounding second place finishers. American domination meant that Jamaica – although present in every final at the world level- and medalling consistently, would never get the recognition it deserved from the global media and sport authorities. This was about to change. The tide had begun to change.

 At the 1996 Olympics in Atlanta, Jamaican Deon Hemmings hurdled her way to the country’s first gold medal in the 400m. What seemed impossible suddenly became a reality. Her victory would inspire a nation and set a mark for other athletes. Jamaica’s presence on the athletics track could no longer be ignored. Suddenly, it seemed that the black green and gold was everywhere. After Jamaica’s cracker of a performance at the 2000 Summer Olympics in Sydney Australia and later at the 2006 Commonwealth Games also in Sydney, the global media began to pay increased attention to this small Caribbean country inhabited by a mere 2.7 million people, and whose athletes had a rich tradition of sprinting, but for whom the gold rush had eluded for more than fifty years. Jamaica’s successful showing in world athletics had now become obvious and inescapable beyond the track. Many governments, developed and developing, had begun to take notice of this tiny 3rd world nation whose economy was in tatters, where crime mushroomed, whose size was negligible on the world map but whose sheer confidence and skill was rendering it a real competitive force beyond the sporting world. After all, sport was always a measure of a country’s stature in the world. It was therefore only natural that Jamaica’s increasing success on the track would begin to offend some in the political class of highly developed countries.

 WHEN POLITICS TRUMPS SPORTS: NEW ZEALAND DEPUTY PRIME MINISTER SNOBS JAMAICA AFTER COMMONWEALTH VICTORY

 During Jamaica’s dominance at the Commonwealth Games in Melbourne (Australia) in 2006, I was a student in New Zealand. In a tribute to the New Zealand athletes in the House of Parliament, then New Zealand’s Deputy Prime Minister, Michael Cullen remarked: “The only country to have done better than New Zealand is Jamaica, and given Jamaica’s crime rate, we would not want to swap places with them”. I could not believe my ears. A Commonwealth Head of State was failing to acknowledge the fortunes of a fellow member of the Commonwealth, choosing instead to undermine Jamaica’s achievement by remarking on the political performance of its government in the area of crime control. Jamaica’s ascendance was no longer about sport; it was now politics through and through.

The Third World ‘other’ was to be snubbed and relegated to consolidate the dominance and superiority of the First World. It was apparently difficult for this highly developed nation to accept that a Third World society – a kind of non-entity in the real world- battered by high crime and limited resources – could have produced such an abundance of talent, and excelled in such a marvellous and fundamental way – to capture world attention, while highly developed societies with robust economies were not achieving the kind of victories to match its status and stature in the world.

WHEN POLITICS TRUMPS SPORT: HILTLER SNOBS JESSE OWENS AT 1936 BERLIN GAMES?

This situation is not insignificant as way back in 1936 at the World Games in Berlin, Adolph Hitler was said to be using the Games to consolidate Germany’s resurgence as a world power. Germany indeed dominated the games with victories (toppeing the medal tally), and Hitler by this time was spreading German Nazism, which elevated the so-called Aryan people as a master race and while positioning people of African ethnicity as inferior. When the African-American Jesse Owens stunned the world by claiming four gold medals at these Berlin games, Hitler is reported to have avoided acknowledging his victories and refused to shake his hands (see Wikipedia, Jesse Owens). In his Memoirs, Inside the Third Reich, written and recollected by war armaments Minister, Albert Speer, it is noted that:

“Each of the German victories and there were a surprising number of these made Hitler happy, but he was highly annoyed by the series of triumphs by the marvellous coloured American runner, Jesse Owens. People whose antecedents came from the jungle were primitive, Hitler said with a shrug; their physiques were stronger than those of civilised whites and hence should be excluded from future games (Wikipedia, Jesse Owens)”.

Although Owens disagreed that he was snubbed by Hitler, instead declaring that he was snubbed by the American political class who failed to send him congratulatory messages, invite him to the White House or bestowed on him any honours – the above incidents are significant. They first speak volumes about the power of politics to intrude into the sporting arena. Secondly, Usain Bolt’s eclipse of various world records embeds Jamaica’s authority as the sprint kingdom and heralds this Caribbean nation’s supremacy in world athletics. At the same time, and even more significantly, it exposed the now weakened, inferior position of its main rival, the United States.

DRUG SCANDALS- FINAL NAIL IN THE COFFIN FOR AMERICAN ATHLETICS

Whereas Jamaica was finally gaining its rightful recognition in world athletics, a sport in which they had been participants for more than 60 years, drug scandals and disgrace was eating away at America’s dominance. Former Olympian, Marion Jones took home 5 medals at the 2000 Olympics in Sydney, including gold in the 100m sprint, only to be stripped of these medals when she admitted to using banned steroids. She was without a doubt the female Jessie Owens of her generation. Even so, America still had world class competitors of the likes of Alyson Felix, Jamaican-born Sanya Richards, Muna Lee as well as a long list of powerful male sprinters such as the popular Tyson Gaye, who continued to stamp their class on the sport.

But Gaye’s celebrated squeaky-clean image cannot repair the damage already done. With drugs out of the way, the true champions – Jamaica – had emerged – and they were from a society that was no match for America’s size, political clout or standing in the world. Their track emissaries did not veil their envy and dismay. American sprinter, Michael Johnson, though rendered speechless when Usain Bolt broke his own 100m record in Berlin, refused to acknowledge that Bolt had surpassed Jesse Owens. Johnson had prior to this lauded praise on  Bolt but in this moment still relegated to to second place. Owens is after all an American. It would be politically incorrect to admit that he has been surpassed. Even Jesse Owens may have marvelled at Bolt’s success.

For former American sprint great, Carl Lewis, it was ‘ridiculous’ that Jamaica was capable of taking over from America. In a 2009 article about Jamaica’s sprint victories, he declared:

“Are you kidding me? We’ve [America] dominated and then all of a sudden, one Olympics and these Jamaicans come along and run these crazy times and performances and all of a sudden everyone says now they are the fastest. It’s like everyone just lies down. Really it’s ridiculous. People need to get over it, go to work and stop whining.”

To admit that Bolt had become the greatest sprinter of all times, and to accept Jamaica’s new dominance in sprinting would be to acknowledge that America had finally been conquered and the American athletic reign had well and truly come to an end.

An Early Quaker missionary to Jamaica had observed that “Jamaica is destined to exert an influence upon humanity disproportionate to its territorial extent”. From Bob to Bolt, that influence is now undeniable.

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Dr. Hume Johnson holds a PhD in Political Science & Public Policy from the University of Waikato New Zealand. She teaches Journalism and Communications at James Cook University (Queensland, Australia). She can be reached at humepela@gmail.com

20
Aug
09

Lymie Murray Inspires Young People with Song ‘One Way’ at Dream Jamaica Project

IMG_1138Reggae soul singer Lymie Murray will lend his powerful and inspirational song ‘One Way’ to the Dream Jamaica Project at its Annual Luncheon and Awards Ceremony on Friday, August 21, at the Mona Visitor’s Lodge, University of the West Indies.

Listen to “One Way” by clicking this link: http://www.reverbnation.com/tunepak/1748299

“We were recently introduced to the talent of Lymie Murray and was immediately impressed with the powerful lyrical content of his songs and how well they suited our mission to transform the lives of young people in Jamaica”, says Dream Jamaica organisation founder, Shemiele Dabriel.

Imbuing throughout the melody the voice of popular American motivational speaker Les Brown, ‘One Way’, is a powerful thesis about ambition and setting goals, perseverance, breaking down barriers to progress and the power of achievement.

The song, also featuring entertainer, Jah Thunda of Capleton’s David House crew, laments the rise of crime and violence and the danger of young people living only to survive: “War couldn’t be love. Hate couldn’t be faith, Grudge couldn’t be love; Get it out the place”, raps Jah Thunder “The idea is of the song is to encourage young people especially to recognise that despite their circumstances, ‘it is possible to achieve, but it is also good to take time to help and nurture each other. One hand must wash the other. This is how we become triumphant. There is no space for lack of self-belief or for negativity and selfishness”, says Lymie Murray.

“Whatever your goal is, you want think bad enough to go out and fight for it. To work night and day for it; to give up your time, your peace and your sleep for it”, says Les Brown in the opening lines of the melody.

Dream Jamaica is a non-profit organisation focused on creating and providing transformative opportunities for young Jamaicans to accomplish their educational and professional dreams and goals. Having winning attitudes and the correct behaviours and values is essential their success.

Lymie Murray’s ‘One Way’ is thus an appropriate anthem which reinforces the idea of hardwork and effort, the importance of having a positive attitude and the necessity of taking chances and seizing opportunities. After all, as Les Brown asserts – “If you cannot grow, you cannot become your best; If you cannot become your best, you cannot be happy”. In other words, “Know what your goals are; reach for them, says Lymie Murray.

 Lymie Murray is officially recognised as a Dream Jamaica Partner and preferred entertainer. The talented reggae singer has also accepted an invitation to mentor a student who wishes to pursue a career in music.

For Enquiries, write to:

Dr. Hume Johnson – humejohnson@gmail.com

http://www.thecommunicationexperts.blogspot.com

10
Jul
09

Lymie Murray Rocks Sonoma County; Celebrates release of album, ‘Deeper Roots’

stage, gud kightingprayerful poseA rapt audience of dancing and screaming young fans packed the Sebastiani Theatre in California’s wine country of Sonoma  on Monday July 6 for a concert to celebrate the upcoming release of Lymie Murray’s fourth album, Deeper Roots.

The inspired Jamaican reggae crooner did not disappoint.  With a scintillating two- hour performance, Lymie Murray stamped his class on Sonoma. 

Dressed in full white regalia and sporting a blood red turban over his long dreadlocks, and a Rastafarian coloured scarf, Lymie sang tunes from his Deeper Roots album – “Rooster”, “Bad Mind People”, “Marcus”, “Captive”, “Troubles I See”  and “Earth Cry” as well as other familiar singles “Break Free” and ‘Love for the People”.

Known for classical lover’s rock ballads, Lymie seduced the majority female crowd with soul-stirring love songs  from the Deeper Roots album – “Love to Love You” and “Suzie’s Birthday Party” as well as bonus singles such as the catchy “ABC” and ‘This Love”.

 When it comes to singing and inspired artistry, Lymie Murray has raised the bar.  Inviting patrons to dance with him, and delighting with a record time wardrobe change, this superb Jamaican singer caressed the crowd with his warm vocals, personal allure and inviting stage presence.

http://www.reverbnation.com/tunepak/1629026

The melodies Lymie Murray pursues in this album largely depart from the signature lover’s rock genre for which the reggae singer had become known.

Asked whether Deeper Roots was a change of musical direction, Lymie Murray said:  “An artiste work is a manifestation of who he is. Deeper Roots reflects my evolution as an artiste and my own convictions about people, the issues they confront, the challenges and triumphs, the disappointments but also the gift of hope .These melodies were always within me. I didn’t premeditate this album. It came spilling from my soul”.

Produced by the California-based I-Dwell Records, led by brothers Jack and Hap Mapel, Deeper Roots is the first major project with Lymie Murray. “No one does lover’s rock like Lymie Murray and he appeals to people who love music period”, says co-producer, Jack Mapel.

“Mainstream America is afraid of reggae’s revolutionary message. It is the youth who are drawn to reggae; they are not offended by the fire burning. They respect the meditation. With Lymie Murray, they get both classical lover’s rock and reggae righteousness and they love him”.

The concert featured a stellar California-based band – Herb Daley on bass; Johnny ‘Dread’ Nevin on keyboards; Rusty Zinn on guitars; and Bruce Benjamin on drums – themselves no stranger to reggae.

The concert dubbed “An Evening with Lymie Murray” was captured by a five-camera shoot for a live music DVD. The concert also featured live painting on canvass by Sonoma artist, Nathan Valensky.

Deeper Roots is Lymie Murray’s fourth album, following Conversation, Start All Over and Happy Days.

Contact: Hume Johnson, PhD –  humepela@gmail.com

                Jack Mapel, I-Dwell Records,

26
Jun
09

How to Discover & Shape Your Personal Brand: (Build Your Personal Brand Series Part II)

Now that you understand the importance of personal branding whether you are a celebrity or not, the next logical step ought to be discovering and determining what your brand is. For some people, this will be easy because they already know what they stand for and what they wish to be known for. But for the majority of us, the question, “what do you want to be known for” is a very hard question which requires deep and deliberate thought. It is not easy for these folks largely because from high school, their goals, directions, skills and interests have been fluid, changing or unformed. And nothing about this has changed for them since leaving high school 10, 20 and 30 years.  Face it – many people still have not figured out who they are or what they want to do. So let me ask the question of you? : What are you good at? What do you want to be known for – professionally and personally?  You must be good at something!

 HOW TO DISCOVER AND IDENTIFY YOUR BRAND?

Here is a simple exercise I would like you to perform. Take a sheet of paper ad write down some adjectives which you think could best describe the kind of person you are. Ok, if this is hard, you may want to clue yourself in by what others say about you; what do people say you are good at? A good suggestion is the testimonials widget on Facebook. Ask a few of your friends to write a few testimonials about you and use this to become clearer as to how others perceive you. Or you could do what I do! Each time I am leaving Jamaica (to return Down Under), I host a mini farewell away party (mostly because living in Australia is tantamount to being out of space!) where my colleagues/friends would invariably eulogise me by standing and giving these speeches about me. I pay close attention to what they say. Given the fact that people very often talk only behind your back about you, these events would be the rare opportunity to gain real insights into what they think of you.

 So stage a party … LOL! I am just kidding! The point is if you are unsure about your assets and reputation, use the praise, commendation or criticism leveled at you by others to clue yourself in. All of what you hear is a sum total of how you are seen, in short, the personal brand you are projecting. It may give you the first start point at correcting behaviours that aren’t helping your personal brand or honing those that have potential to draw benefits to you.

 For example, do you have a reputation for being reliable? Can people take you at your word? Can they trust you to always do what you say you are going to do?  Are you always late for a meeting, function, event? If you answered yes, then punctuality is not part of your personal brand. If you would like to be known as a punctual, reliable, disciplined person, then its time to make that extra effort to turn up on time, do what you say you are going to do, and if you can’t, say so in advance and mean it!

 Years ago, as a member of the Prime Minister’s Advisory Council, I was asked to take the minutes a few times in the absence of the Secretary. My notes were detailed and well–presented and I became known for that. I was later elected as Secretary of the Executive. You may have a reputation as a caring listener, someone who will give 100 % to a task, or an initiative-taker. You may be identified as a person with assertiveness and positive leadership skills. Maybe you are an excellent problem-solver, or a charming, easy going personality who knows how to deflate a conflict. Ask yourself: what makes me different for stand out? For businesses, the same is true. Suppose everytime customers come to your food establishment, they find it dirty, flies all about etc. Wouldn’t you become known as that place where people are advised not to eat? The same is true of your personal brand. The idea is you will recognise your brand definition when it is aligned to your values.

 So go ahead – NOW – Sum up in one word or a group of work what you stand for. So answer all of these questions honestly, listen to the feedback, take them on board, and revisit your values to uncover what you want to be known for. Experts agree that you will then how to align how you look, sound and behave to this new brand.

 ALIGNING YOUR ACHIEVEMENTS WITH YOUR BRAND STRATEGY

Andrea Molloy in her book, “Work Happy: Get the Job you want, Love the Job You Have” stated what, to me, is perhaps the most profound statement on personal branding. She said:  “While some celebrities are famous for being famous, in the real world, YOU NEED TO DELIVER RESULTS and be able to follow through”. She advises that you think about your track record and areas in which you are most competent. Are you renowned for promising to meet deadlines and then missing them? Maybe you are well known for being late to appointments. The idea is to be able to ‘walk the talk’ and deliver on your promises. The more I read the literature on branding, the more it redounds to personal credibility; Walking the talk is not to live in theory of all this knowledge but to actually use it. It is doing exactly what you know is right. It is about becoming that respected brand that we talked about in the first of this series. So ACTION TASK: Decide what you want to be known for? What is your personal brand and how can it potentially be expressed. 

SELLING AND SHARING YOUR BRAND

So you have discovered your personal brand and you are ready to show “Me Inc” to the world.  In the next few posts, I will pass on tips that I have picked up from personal experiences and reading books like Molloy’s on how to express your brand through how you look, sound and behave. Molloy maintains that “your brand will evolve over time as your knowledge and experience grows”. It certainly did for me as I moved from being a broadcaster to the wider field of communications and later embraced fully the study and practice of politics. I have used my own developed perspectives on a range of issues, my gift of gab; a highly-developed penmanship, an innate political instinct and personal credibility of giving 100 %, being reliable, turning up on time and offering critique, and workable ideas and suggestions to high profile business entrepreneurs, politicians over a period of now 20 years.

 What I have now is the “Hume Johnson brand”. It is by no means a celebrity brand. It is one crafted on my skills, experience and expertise as a broadcast journalist, academic, political analyst/advisor; and strategic communication specialist. If you flick to Simone Harris’ webpage here on Facebook or her website www.simoneharris.com you will also see a superb example of an ordinary individual (not a celebrity) taking her set of skills, experience, interests, abilities, passion and values to create and sell a personal brand.

 Of course, as you change careers, or move through lifestyle changes, experts agree that you will need to adjust and check in with your values. Some celebrities such as Madonna, Michael Jackson or Prince go for dramatic reinventions. In the same way, some companies would upgrade a product by improving the packaging. Jamaican artistes such as “Frisco Kid” and “Yogie” changed their names to “Ancient Monarchy” and “Courtney John” respectively to reflect amendments to their brand strategy.

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Remember to check out www.reverbnation.com/humejohnson for audio and video samples of my work.

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24
Jun
09

Build Your Personal Brand, It Isn’t Only for the Product, Celebrity

 Branding is like breathing for today’s celebrity. It is their life. Without it, they are likely to suffocate and die, Well their career that is, although some celebrities would literally expire from lack of exposure. The same goes for the modern business corporation; they understand fully (hopefully!) that proper branding of their product is essential to success. But what about you – yes, you regular chum sitting at your PC – surfing the internet? Please – catch on to the idea that branding is not reserved for the celebrity. It is as much for the janitor sweeping the office as much as it is for the senior executive or the line staff.

I have been talking a lot in recent days about the “ReBrand Jamaica” project and the ‘nation-as-product’ concept. It occurred to me that many of the discussions/writings on branding focus on corporations, products and the celebrity person. But what of the average person who is not a celebrity? Is branding important for the ordinary professional? In researching materials for a series of career seminars with soon-to-be communication interns at James Cook University, I have developed a personal view on this very important area of personal development which I will share with you over several posts.

First of all, you have got to know the now popular name for personal branding! It is called – get this – “Me Inc”. Got it? Amazing isn’t it. It’s all about me- Me Me Me Me Me Me Me! I mean YOU! You get the idea. It simply means that you are the one in charge of your own brand. THE IMPORTANCE OF PERSONAL BRANDING Let me hasten to say that we are not here talking about a narcissistic selfishness and shallow attention-seeking behaviours for which some celebrities are known. Neither ought it to be dismissed as celebrity styling.

Andrew Molloy, author of “Work Happy; Get the Job You Want and Love the Job You have” says branding is the image you project to others – your individuality. Branding is thus fundamental in how we choose to present ourselves to others. It also refers to the sum total of your assets, skills, abilities, experiences and values. She says when it comes to getting a new job, lining up for promotion, being taken seriously, returning to work or running your own business, you need to stand out from the crowd as your own person.

I am attracted to this definition and philosophy on branding because it is more than mere image and instead a honest reflection of your identity and reputation. The idea is that of you develop your personal brand, you may get not only noticed for your talents and expertise, but you have a real opportunity to make a genuine first impression and of course be remembered once you left the room- for all the right reasons (Molloy, 2005)!

JUDGE THE BOOK BY ITS COVER

We live in an image oriented world. The media surrounds us and focuses our attention to as moving images and symbols. We have no choice to judge based on what our eyes can see. When you are attracted to someone for the first time, t is usually some physical aspect of them that we are drawn to. It is later that we begin to appreciate their other wonderful qualities. A friend of mine said once “you have to look good to attract people to your brain: Funny and cynical but this remark holds some profound truths. The reality is that we do lean heavily on that first impression to make judgments about others. Your brand thus influences how others perceive you.

 In Molloy’s book, she argues that psychologists say when we meet someone our brain compiles all the information we can gather about image, body language, stance, posture, smell and tone of voice to make an impression. Most of the information is communicated non-verbally (55%). The words you say form only &% of the message and your tone and voice 38%. This process happens in less than 30 seconds and often the clues we receive don’t add up.

The idea is that if you don’t look sound and behave the part, it’s not surprising that incorrect assumptions can be made about your ability to do a job professionally.

GET NOTICED

 If you are like some of my own colleagues here on facebook, you will draw on your marketing expertise and experience and brand yourself in the same way a company would promote a product. I am not suggesting you go make yourself into a superstar. What I am saying is LEARN to position yourself to capture the opportunities that may be passing you by. Please, don’t take concept of positioning yourself well in the workplace and in the workforce for granted. It is important to recognise that selling yourself can mean you stand a better chance of getting that well-needed promotion at work; standing out above others for a sought after job.

I give you an example; of the 600 persons turned up Downtown Kingston (Jamaica) in March 2009 for the 3 positions that Captain’s Bakery advertised, it would be the applicant who stand out (in a crowd literally!) or gets ‘noticed” (for their skill, talent, experience – brand) that would most likely land this position. To brand yourself is about selling yourself. What about you that makes you a cut above the rest? Molloy in her book suggests that the next time you go shopping, you should take note of the brands which are most well known to you. It’s no accident she says that you can pick the next known brands because millions are spent on advertising their qualities.

Think about big names like Adidas, Coca Cola, McDonalds, Microsoft, Nike and Vodafone. How does your perception of each brand influence your buying habits? The idea, Molly states, is that “Just as global brands present an image of what they stand for, the same applies to us as individuals”. Well-known personalities, she continues, can give us insight into how branding works with people: “Life style guru Martha Stewart; The Body Shop’s Anita Rodduck; Bill Clinton, Nelson Mandela, David Beckham, Tiger Woods; Richard Branson and Donald Trump need little introduction. Despite Martha Stewart’s legal woes, her fans still look to her for domestic solutions. Likewise, Madonna and Oprah have brands so strong that they are known by their first names only”. Indeed – what the heck is Oprah’s surname?! Oh – Winfrey! Wow – I forgot for a second there – it is rarely ever used.

If we can consider some of the Jamaican personalities– Usain Bolt, PJ Patterson; Lisa Hanna, Courtney Walsh, Chris Gayle; Tony Rebel; Elephant man, Rex Nettleford and Gordon Butch Stewart – each of them present a consistent brand and the sum total of how they look sound and behave express the type of person they are and determines how we perceive them. Finally, it is important to reiterate that you aren’t required to be well-known (famous; a celebrity) to have or create your own brand image. It goes without saying however that branding will enhance and improve your reputation and what you are best known for. Don’t allow yourself to be misconstrued and misinterpreted by permitting others to determine who you are. Create your own narratives. In short – manage your own brand.

The next piece in this series will focus on helping you to discover and use your brand and later, how to look, sound and behave the part.