ASSIGNMENT 1: Understanding News & What Gets Covered

MEDIA RELATIONS ASSIGNMENT 1: Understanding News & What Gets Covered

Due: Thursday, January 28, 2016

PURPOSE: The purpose of this assessment is help students to develop a clear idea of what news is and the criteria journalists use to determine what to cover so that they can generate news angles on behalf of clients, and write stories that will appeal to the media. The aim is also to help students gain an understanding of the media landscape, include the functioning and nature of various media, including both traditional and new/social media.


TASK #1 – Please read Chapter 2 of your text (On Deadline: Managing Media Relations by Carole Howard and Wilma Mathews). Come to class, Thursday, January 28, 2016, prepared to discuss your own point of view on the following:

  • What is news?
  • As a media relations practitioner, is your definition different from what a journalist might suggest?
  • In this age of social media, has the definition of news changed? How?

* Use the ‘Leave a Reply’ section of make jottings/notes.

TASK #2 – Please see list of media events that might attract media coverage (page 25-27 of your text). Write on one that you might think is appropriate for your client, the Town of Coventry:

  • How would you propose it to your client?
  • Develop a pitch that you will use to persuade your client to embark on such project.