Read Chapter 4 of Text
Task # 1: Interview a media practitioner with whom you would interface on behalf of your client. Ask them the following:
- How they view their relationship with public relations/,media relations practitioners.
- What do they need?
- What are their deadlines?
- When looking for pitches from PR practitioners, what do do they like – email, press releases, or just advisories? (This is a chance to get to know one of your media contacts in a non-threatening way).
Task # 2 – Write a short paper about what you learned, and how a media relations practitioner can best support journalists in getting the story and their clients’ out.