WEEK 3: Building a Relationship with a Reporter

 Read Chapter 4 of Text

Task # 1: Interview a media practitioner with whom you would interface on behalf of your client.  Ask them the following:

  • How they view their relationship with public relations/,media relations practitioners.
  • What do they need?
  • What are their deadlines?
  • When looking for pitches from PR practitioners, what do do they like – email, press releases, or just advisories? (This is a chance to get to know one of your media contacts in a non-threatening way).

Task # 2 – Write a short paper about what you learned, and how a media relations practitioner can best support journalists in getting the story and their clients’ out.


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