Class Discussion: Chapter 2, pages 19-34
- What is news?
- As a media relations practitioner, is your definition different from what a journalist might suggest?
- In this age of social media has the definition of news changed? How?
See list of items/events in the Celebrate Coventry Strategy Paper that might attract media coverage:
- Write on one that you might think is immediately appropriate for your client organization.
- How would you propose it to your client?
- Develop a pitch that you will use to persuade your client to embark on such project.