WEEK 2: Understanding News & What Gets Covered

Class Discussion: Chapter 2, pages 19-34

  • What is news?
  • As a media relations practitioner, is your definition different from what a journalist might suggest?
  • In this age of social media has the definition of news changed? How?

Class Task:

See list of items/events in the Celebrate Coventry Strategy Paper that might attract media coverage:

  • Write on one that you might think is immediately appropriate for your client organization.
  • How would you propose it to your client?
  • Develop a pitch that you will use to persuade your client to embark on such project.