- Can the media relations officer be the company spokesperson? When does this work? When doesn’t it work?
- How do reporters feel about it? Who are the key spokespeople for your client? When will they be called upon? How will you help them to navigate the media?
TASK: Write an extended section for your Media Strategy about who speaks for your organization. This is a proposed policy document, so use professional language versus term paper language. Add the bios of the key spokespeople. These should be short, no more than 200 words