Task: Choosing Spokespeople

Choosing Spokespersons

Class Discussion:

  • Can the media relations officer be the company spokesperson?  When does this work? When doesn’t it work?
  • How do reporters feel about it? Who are the key spokespeople for your client?  When will they be called upon?  How will you help them to navigate the media?

 

TASK: Write an extended section for your Media Strategy about who speaks for your organization. This is a proposed policy document, so use professional language versus term paper language.  Add the bios of the key spokespeople. These should be short, no more than 200 words

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